SSG was founded in 1997 on the principle of creating differentiating marketing programs for our clients with the highest level of professionalism and integrity that deliver clear and measurable results. Located just two blocks from Bank of America Stadium in Charlotte, NC, the Historic Industrial Supply Building has served as home base for the past 16 years.
Our start into the sports marketing arena came through a non-traditional sports agency path as SSG founder Steve Hall parlayed his background in sales and brand promotion at The Gillette Company with his marketing, advertising and promotions experience at Drug Emporium to launch the firm with a broader array of marketing disciplines.
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The Signature Promise
- We promise to provide high-quality work executed by high-level personnel.
- We promise to deliver sound strategy, flawless execution and measureable results.
- We promise to strive for perfection in everything we do.
- We promise to add value whenever and wherever we can.
- We promise to deliver our work in a timely and efficient manner.
- We promise that our Team will be accessible and available when you need us.
- We promise that you will never be treated as a number.
- We promise to treat your budget like we treat ours.
The Latest News
Inside the Panthers' strategy for building on the bottom line
David Tepper didn’t build a personal fortune by taking many losses. The Panthers owner hammers home that perception — and reality.
Posted: Charlotte Business Journal
Mystery (mostly) solved: Here's what the future holds for Charlotte's Belk Bowl
It looks like a renewal is all but finished since two major conferences disclosed plans this week to send a school to the Belk Bowl.
Posted: Charlotte Business Journal
Inside David Tepper's strategy for putting Bank of America Stadium in play
David Tepper has made it a priority to expand beyond NFL football games.
Posted: Charlotte Business Journal
Hornets' latest sponsorship deal will add Chick-fil-A as food option at games next season
The NBA team announced Tuesday it has a new fast-food chicken sponsor, the Hornets' second switch in as many weeks. Last week, Domino's came aboard in place of Papa John's.
Posted: Charlotte Business Journal
Hornets rolling out new mobile-ticketing policy this season
The NBA team this season will make a few exceptions for paper tickets, but the majority of fans will use mobile ticketing.
Posted: Charlotte Business Journal
How a championship season has changed the game for the Charlotte Checkers
Minor-league sports teams generally don't see much difference in fan interest based on win-loss records. The Charlotte Checkers are among the exceptions, team executives say.
Posted: Charlotte Business Journal
What They Are Saying
“Signature Sports Group has been a great partner. They are extremely professional and have worked diligently on behalf of their client (Eckrich) to ensure that their sponsorship with the College Football Playoff has been executed flawlessly. The Signature team is top notch.”.
"I have worked with Signature Sports Group and its President Steve Hall on several of their client's campaigns and initiatives over the years. My dealings and interactions with them have always been handled in a professional, thorough and efficient manner and I look forward to working on future projects with Steve and the SSG team".
"Signature Sports has been a strategic partner of Smithfield Foods for over a decade. They have been instrumental in growing our consumer brands through College Football and Experiential activation. They share our spirit of teamwork and a desire to win in the marketplace. From providing strategic input against new opportunities to picking up a project mid-stream and seeing it through the finish line, they deliver their commitments on time, in full, and at a very high quality standard. We are proud to call them a partner as the entire team embodies the ideals of partnership, always striving to go above and beyond for us."
“I have worked with SSG for 15+ years on a variety of brand initiatives including Healthy Choice, Ro-Tel, and Wolf Brand Chili as well as a multi-brand effort called Hungry for Football. They were incredibly instrumental in creating a growth strategy which delivered expanded distribution, market penetration and brand awareness by utilizing partnerships, content development, experiential platforms, in-store sampling and merchandising. They are extremely invested in making sure they maximize ROI and exceed program goals and expectations for their clients. The SSG team is one of the hardest working, detail driven, and over-delivering agencies I’ve ever worked with”.
“I’ve had the pleasure of working with Signature Sports for 10+ years on numerous successful projects. Their experience and expertise ranges from property representation, to branding, to program development and execution. They have developed a team of professionals who truly care about their customers and take great pride in their activation efforts. I’m always confident that their involvement will lead to a successful engagement”.
“As a peer company of SSG, I have always admired the relationships they have been able to secure and cultivate. The end result for their business partners has always taken precedent which certainly speaks to their sustained success for the past 17 years. I always look forward to collaborating with SSG on industry topics and trends as Ephus 21 continues to use Signature Sports as a model of how to treat partners, grow relationships, and produce favorable results”.
“Signature Sports Group has been a great partner. They are extremely professional and have worked diligently on behalf of their client (Eckrich) to ensure that their sponsorship with the College Football Playoff has been executed flawlessly. The Signature team is top notch.”.
"I have worked with Signature Sports Group and its President Steve Hall on several of their client's campaigns and initiatives over the years. My dealings and interactions with them have always been handled in a professional, thorough and efficient manner and I look forward to working on future projects with Steve and the SSG team".