HeadTrainer was a brain-training app designed to improve an athlete’s reaction time with game-like exercises in the areas of memory, visual spatial awareness, decision-making, focus and processing speed.  We led the go-to market strategy and were able to secure endorsement deals with professional athletes Alex Morgan, Rickie Fowler, Caroline Wozniacki, Dale Earnhardt Jr., Richard Sherman, Alana Blanchard and Jose Bautista.Our PR launch strategy garnered over 200M impressions over the first weekend.