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    Posted on September 16, 2021

    HeadTrainer was a brain-training app designed to improve an athlete’s reaction time with game-like exercises in the areas of memory, visual spatial awareness, decision-making, focus and processing speed.  We led the go-to market strategy and were able to secure endorsement deals with professional athletes Alex Morgan, Rickie Fowler, Caroline Wozniacki, Dale Earnhardt Jr., Richard Sherman, Alana Blanchard and Jose Bautista.Our PR launch strategy garnered over 200M impressions over the first weekend. ...

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    Posted on September 16, 2021

    BOA is a more recent endeavor and is a brand and product that aims to disrupt and revolutionize the way athletes supercharge their bodies.  As athletes exert energy they need to refuel and BOA’s OraBlast technology delivers on a new method to rapidly deliver nutrients to the body.  As a start-up company we helped guide the company pre-launch with strategic direction and identifying target customers as well as identifying key agency partners. ...

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    Posted on September 16, 2021

    We have been working with the Eckrich brand for over 15 years. What started as an effort to help them expose their brand and drive retail in the Southeast has turned into a role that has seen us lead their college football marketing programs from their inception, run a decade-long mobile retail activation tour and a significant number of events along the way.  Our work with the brand in college football has been a mainstay, reaching fans and customers throughout...

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